Like many stories about how businesses are started, our business was born out of frustration with the status quo. It all began in 2001, when one of our original founders, Ryan Underwood was fired from a Graphic Designing Company because of treating his clients like partners. At the time he was in charge of marketing for a software company with about 50 employees. Out of the blue, he started a new company that would aim to provide better solutions with better customer care.
After three sets of revisions, each of which cost more time and money, including lengthy travel times to the agency, Ryan hired a freelance designer. The freelancer was closer to his vision, but still off base. Ryan asked the design agency to use the freelancer’s work as a base, for which he was charged additional fees. Two months and thousands of dollars later, Ryan had spent too much time and money for a logo he considered mediocre, and he was out of time and budget.
Ryan went on to successfully co-found iTec Designs to be the opposite of his agency experience. Thirteen years, 200,000 logos, and 50,000 satisfied customers later, we’re just getting started.